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Using Social Media to Find and Close Business

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Heinz Marketing Inc
Heinz Marketing Inc

Presentation to the Professional Women in Building Conference in Bellevue, Wash

BusinessTechnology
1 of 26
Using Social Media to Find And Close More Business Matt Heinz Principal, Heinz Marketing LLC [email_address] @heinzmarketing
Last Slide First ,[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s talk about you first…
Your business objectives
Your business objectives
Prospect Engagement Funnel Active Sales Cycle Channels: CRM, 1:1 Goal: Sell New Customer Drip Marketing Channels: Email Newsletters, CRM System Goal: Drive Active Prospects Network / Open Community Channels: Twitter, Facebook, Blog, LinkedIn Goal: Drive Registration Network-exclusive access to content Value-added special offers Discovery events White papers, top ten tips, etc. Testimonials, Success Stories Profile-Specific Messages New product/service offers Referral & Tell-a-Friend Offers Network / Community Invites New Opportunity Alerts 1:1 with Existing Customer In-Market Events Next Step Accelerator Ideas Customer Targets (based on persona profiles)
Your customers
Listening
Listening via RSS Feeds
Listening via Twitter
Listening via TweetDeck
Vertical Groups ,[object Object],[object Object],[object Object],[object Object],[object Object]
What are they talking about?
The buying progression Solution Problem/Pain Objective/Outcome
Three types of social content ,[object Object],[object Object],[object Object]
Your anchor
Planning content Theme 1 Week 1 Theme 2 Theme 3 Theme 4 Week 2 Week 3 Week 4
“Reactive proactive”
Your Daily “Punch List” ,[object Object],[object Object],[object Object],[object Object]
What you’ll see…
What you’ll see…
Gist as your dashboard
Participation Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One thousand options…
Last Slide Last ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?

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